Services — International SEO
Take your SEO international without losing control
International SEO is powerful but unforgiving: structure, translation and targeting mistakes can be expensive. I've led SEO across 24 markets in 12 languages. We set solid foundations before scaling.
Key pillars of international SEO
Architecture & targeting
Choosing between domains, subdomains or subfolders, mapping markets to URLs, and prioritising countries.
- Country / language / URL mapping
- Content duplication vs. localisation strategy
- Global vs. local page balance
Hreflang & geo signals
Clean hreflang implementation and geo-targeting, including edge cases with shared languages and multiple regions.
- Hreflang strategy for your stack
- Country targeting in search tools
- Testing and monitoring checklists
Multilingual content
Organising content production across languages: who writes what, with which tools and priorities.
- Editorial strategy by market
- Guidelines for translators / writers
- Thoughtful use of AI to speed up work
Organisation & process
International SEO touches multiple teams. We put in place simple, robust processes.
- Roles and responsibilities by market
- Content and release workflows
- Consolidated reporting by country
What my experience changes for you
At Betiton™, I built and led SEO across 24 markets and 12 languages in a highly regulated, ultra-competitive environment. This taught me:
- What is truly critical vs. nice-to-have
- How to avoid rework caused by poor structure choices
- How to match complexity with your team's capacity and budget
Pricing on request, based on number of markets, tech stack and support level.